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I was looking at the syllabus for the HBMA or the Healthcare Billing Management Association Conference, which is coming up in September in part because I have another conference that’s also in September, but the in-person conference got canceled because of COVID and some shuffling flights around. I was also going from the HBMA conference to a different conference, and now I’m not. In addition, I’m coming back home. Isn’t life grand? It’s so complicated. Oh, my God! This makes everything so much more enjoyable when we have COVID.

What about data and analytics?

The point of this was I was looking at the agenda and the courses and the tracks and things like that in presentations for HBMA, which is the Billing Management Association. I noticed that there’s not only very little but, I think, absolutely nothing on data or analytics. I don’t think there is a single presentation, a single roundtable, a single discussion or panel, a course, try anything, on data analytics as far as I can tell. Maybe, I’m just blind, and I can’t see it. But as far as I can tell, there’s nothing.

The question I had was, “Wow, has data fallen out of favor?” It seemed like, not so long ago, half of the presentations or the conferences were about data and analytics and big data and data mining and data, data, data reporting, blah, blah, blah. Maybe, people are just getting tired of data and analytics. 

Isn’t data critical?

Maybe, they’ve just got so good at it that they don’t need it anymore. We’re like past that. We’re something like postmodern. Or maybe, people are just getting tired of hearing that they should use data to be more successful and then having a hard time getting data and using data to be more successful. And then, they don’t want to hear about it anymore. I think you call that battle-weary.

Speaking of finance

Then, I thought, “I wonder if this is the case across the industry.” I pulled up the HFMA, or the Healthcare Financial Management Association Conference, that’s coming up 60 days after the HBMA. There are tons of sessions on data and analytics. There’s an entire track that is focused just on this. A lot of data analytics in healthcare is about clinical, artificial intelligence around how you can identify indicators and improve outcomes and all that kind of stuff. 

However, that’s not this. The HFMA has “financial” in the name of the organization. So it’s not clinical-focused. It’s financial. Yeah, you might be able to change some things clinically to save money, but it’s really about money. It’s about finance, and it’s the F in the HFMA.

In summary

It’s pretty much just the HBMA that seems to be not in touch with data analytics. It’s interesting because there’s such a movement even in the venture capital community, the startup community, and the general business community. It’s still around data and analytics, not just big consumer data but really business data and even capturing market data and small information and things like that to be more successful. Sadly, I think it’s just the HBMA that’s out of touch.

Let me know what you think.